my paper co - the brief

mypaperco: branding live brief

introduction

this is a branding project with a live brief client, mypaperco, a newly founded printing company. the project will consist of creating logo alongside the brand identity for the client so that the business may stand out to its competitors. this project aims to tackle the problem of designing a brand identity for a new business and its design collaterals that will correlates to its brand personality, missions, and values.

client’s profile

email: clementwas@gmail.com

linkin: linkedin.com/in/clementwongahsui

phone: +23052553833 (mobile)

brief

mypaperco is a newly founded printing shop by a client. the business was created to seize an opportunity in the educational sector of mauritius. the company is not yet operational for the time being, but the client wants to create a brand so that he can stand out in the already competitive market. the company is mauritian based, and the client wants the brand to be perceived as modern and formal as his main target audience are owners of private secondary schools. the client wants the brand voice to be professional but also friendly as the client wants to expand into stationary later.

deliverables

the deliverable for this project is a logo for mypaperco but additionally it will expand into a full branding package which will contain the typography, the colour palette, a letterhead, a business card, an envelope packaging design, and a style guide booklet.